Search engine optimization

 

WHY SHOULD YOU CARE ABOUT SEARCH ENGINE RANKING?

Is your website achieving the results you need or is it lost in the abyss of obscurity? Over 1.5 million web pages go up every day, making it difficult to stay on the top of the heap. We make it our business to ensure that your business stands out from the crowd and dominates the search results.

LAZY USERS

In a 2006 search engine user behavior study, iProspect found that 62% of users click results on the first page and only 10% will even go beyond the third page of results. If your site isn't on the first three pages, you're missing out on valuable traffic.

Our goal is to get you on the first page by using targeted keywords that lead users to your front door.

CREDIBILITY

Another conclusion of the iProspect study was that 36% of users feel that the websites on the top of the results were the top companies in their industry. Your prospective customers feel you're more credible the closer you are to the top of the page.



WHAT IS SEO

Search Engine Optimization (SEO) is the process by which we include the key factors that search engines use to determine your site's ranking in the results battle. Search engines analyze your website's code, visible content and architecture to determine how relevant your site is to the user's query. We enhance each of these elements to ensure that your website stands out as an authoritative source for information.



OUR SEO SERVICES

KEYWORD RESEARCH

We discover the specific keywords and phrases that bring qualified traffic to your website and put them where they matter most.

CONTENT ENHANCEMENT

We optimize your site's content to take advantage of the nuances inherent in spider-based search engines (like Google and Bing). Content is critical to the successful design of any website. The form, tone and location of your content is just as important as the words you use.

We work with you to generate content with two groups in mind: Humans and Robots. No, we're not talking about the rise of the machines. These two distinct groups are searching for different qualifying factors to determine if your site is the one they want.

Search engines use automated programs – robots or 'bots – to find relevant results and present them to the Humans. The organic, complex Humans then decide if the results are right for them.

Getting to page one is just a first step. Other components, such as tag-lines, intro paragraphs and website address are all things the Humans consider when clicking on your link. Today, the web has made it possible for companies to operate in niche markets, making it easier than ever for you to directly target consumers who are looking for your exact product. Whether your business is general or specific (like toy poodle Halloween costumes), we can help you get in front of qualified customers.

SEARCH ENGINE SUBMISSIONS

It's not enough to create an optimized site and then expect the customers to come running. You've got to get your site on the radar by submitting it to the indexes of the major search engines. We've got experience doing this in an effective way that sees great benefits for your bottom line.

DIRECTORY SUBMISSIONS

We submit your website to appear in major online directories.

SITE OPTIMIZATION TAG DEVELOPMENT

We increase your visibility by communicating information to search engines so they can accurately identify the subject of your web pages.

WEBSITE COMPETITIVE INTELLIGENCE

Discover what your competitors are doing and how you can do it better.

LOCAL SEARCH ENGINE OPTIMIZATION (SEO)

With over 30% of all searches concerning local activities and needs, it is our goal to ensure that you capitalize on these searches by increasing the likelihood that you show up in them.

Learn more about SEO

 

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