CONTENT STRATEGY & COPYWRITING
Imagine a website with no words, pictures, or videos. While this site may be beautiful it is meaningless, it has no direction, no purpose. Now imagine a website with content that doesn’t make any sense or is so poorly designed that you wish it had no content at all. This is where Content Strategy & Copywriting come to the fore. It used to be that a web presence of any form was sufficient to grab peoples attention and bring you business, however now that the web is a little bit older, and dare we say wiser, you need a web site and quality content to drive sales and establish a strong web presence.
Where it all begins.
To win you have to have a plan, and at Sofionik planning starts with content strategy. Content Strategy is backbone of any good website, because without it your chances for success are just that, chances.
What is Content Strategy?
Content Strategy is the means by which you engage your site visitors with the content in a context that they find valuable. This content comes in many forms: video, text, charts, photos but the underlying principle is to make sure that the content coalesces into an easy to understand format that clearly communicates the who, what, where, how, and why of your company.
What is involved in Content Strategy?
Once your appropriate audience has been determined we set about developing the tactics necessary to communicate with them efficiently and clearly. This can include:
- Content Delivery Timetables
- Editorial guidelines
- Content guidelines
- Blog Writing
- Social Media Content
Whatever tools are necessary for reaching your audience we will implement them with the tact and flair necessary to achieve maximum effect.
Where the word meets the page.
Anyone can write, but what does it mean to write with efficacy? We strive to create dynamic copy that reads more like a story than a operating manual. Generating customer interest in your services and products is the most important thing that your website can do for you, and this is only possible through considered and intentional copywriting.
What Copywriting Is and What It Is Not
Copywriting is not content that is puffed up or superficial it is honest, clear, content that communicates your passion to the specific audience you are trying to reach. Far too often people try to use copywriting like makeup, and instead of enhancing there best features they end up looking more like they are wearing a Halloween costume. At Sofionik we concentrate on writing copy that is clear, succinct, and forthright.
The True Benefit of Copywriting
Great content is what drives online success. The reason for this is that web search engines, Yahoo, Bing, Google, etc. are all trying to deliver the best content for each search entry. The best results are those that communicate clearly and effectively on topics relevant to the search entry. Sofionik writes content fro your site with this in mind, and gives your site the edge when it comes to ranking high in search results. This focus brings you more business, and establishes a strong web presence that you can bank on.
What do Content Strategy and Copywriting Mean to Your Business?
Maybe this is the first time that you have ever heard of content strategy; if so feel free to contact us for a free content analysis of your existing site. There is too much at stake to leave these things to chance, today is your day to make a stand.
(Image credit: mytypewriter.com)