It's a New Year (some say it's the last) and Sofionik is kicking off a whole lot of new and awesome things for us, for our clients and for our blog readers. Perhaps the biggest venture of 2012 is Sofionik's new Content Marketing for Medical Practices program, a multi-pronged design and publishing project to bring the tried and true techniques of SEO and content marketing to our clients and friends with healing in their heart and empty chairs in the lobby.
If there’s one thing we’ve discovered about marketing medical practices, it’s that doctors don’t always use the best language to describe their services to patients. Medical techniques and best practices change all the time and the enormous growth of technological, pharmaceutical and holistic medical solutions available makes it difficult to present information in a clear and compelling fashion.
But communication isn’t the only difficulty medical practitioners face. Everyone who has ever been to the doctor knows the agony of sitting in the waiting room, flipping through magazines and wondering when (if ever) you’re going to be seen. And what about setting appointments? How easy is it to lose the business card your appointment is written on or to misplace the reminder that was sent in the mail? We thought about how we could solve these problems and create simpler ways for physician’s to do business.
We knew that we couldn’t easily solve these problems simply without building something to make our jobs easier so we created Nucleus, our homemade content management system that we can’t stop bragging about. The awesome thing about Nucleus is that while it uses the same web conventions of every other CMS out there, it’s also custom-designed to be adaptable to every situation giving us the freedom to add any feature a client requests. So what can Nucleus do for medical practices? Check it out:
- Nucleus makes it simple for patients to set appointments online
- It can help you send reminders straight to patient's cell phones or email account
- Downloadable forms allow patients to complete paperwork at home and reduce waiting times
- Nucleus is completely dynamic and infinitely upgradable. Add any plugins or advanced features whenever you want
But we’ve got more cool things in store for 2012, including a complete website re-design, new in-house content marketing strategies and in a month or so we’ll be kicking off a superb series of eBooks on website design, content marketing, local SEO tips and everything else you expect from our ambitious crew.
