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Articles by: Marketing

Marketing Automation — The Web Gets More Personal

Posted on March 27, 2013 in Content strategy by Travis Nesse

The Internet has opened new doors for finding services and products, but has made things rather impersonal; enter Content Marketing Automation (CMA). Read more to learn how CMA is shaping the way websites interact with people.

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Responsive Web Design and the Future of Small Business Web Marketing

Posted on March 13, 2013 in Web design by Dmitry Ozik

Trying to read a website on a phone is like a game of roulette, sometimes you win, most of the time you lose. More often than not I find myself getting so frustrated that I give up all together and look for a better alternative. I know I am not the only one whose blood pressure goes up when the visit a site and see text so small it looks like abstract art. It was last year that I started seeing something called Responsive Web Design (RDW) on my mobile devices.

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How to Build a Successful Contractor’s Website

Posted on May 09, 2012 in Web design by Dmitry Ozik

Since 2010, Sofionik has specialized in building websites for Seattle-area remodeling contractors, landscapers, electricians and hardwood installers. We take pride in crafting engaging contractor's websites that stand-out from the cookie-cutter sites we typically find dominating the top of the search results page.

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Why You Should Let Your Kids Play With Your iPhone

Posted on October 30, 2011 in Culture by Dmitry Ozik

My son taught me a very important lesson this week. He was playing with his toys the way 2-year olds do, pushing and pulling things that aren't meant to be pushed and pulled, mashing every button out of order and generally using them in ways not originally intended. There was nothing wrong with the way he was playing, he wasn't sticking things in light sockets or trying to eat them, but I found myself saying “that's not how you play with these toys,” and trying to correct him. As an experienced toy-player myself I was calling his approach wrong because it didn't fit into my experience.

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