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Articles by: Content strategy

Why I Don’t Like the Internet

Posted on April 25, 2013 in Culture by Travis Nesse

Confessions are funny things, altogether frightening, yet full of relief, however in a way they set us free. So here goes my confession; I don’t really like the Internet. There, I said it, gulp, oh my here we go.

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The Value of Marketing to Small and Mid-Sized Business

Posted on April 10, 2013 in Content strategy by Travis Nesse

Today’s marketing scene is a complex operation that many small and mid-size businesses do not have the time and resources to cultivate. As a result many companies are turning to white-label marketing solutions to help them get an edge on the competition.

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How to Build a Successful Contractor’s Website

Posted on May 09, 2012 in Web design by Dmitry Ozik

Since 2010, Sofionik has specialized in building websites for Seattle-area remodeling contractors, landscapers, electricians and hardwood installers. We take pride in crafting engaging contractor's websites that stand-out from the cookie-cutter sites we typically find dominating the top of the search results page.

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3 Steps to SEO a Website Without Content or Design

Posted on October 24, 2011 in Search Engine Optimization by Dmitry Ozik

Today we're going to show you how to optimize a site that doesn't have compelling content or engaging design.

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Designed for Success II: Crafting Content for Effective Marketing

Posted on September 06, 2011 in Design process by Brendan McCrain

In the last part of our Designed for Success series, we talked about setting goals as the foundation for an awesome website. Once you know what you need the site to do, it's time to start crafting a unique message that compels visitors to become buyers, and customers to become brand loyalists.

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Designed for Success: Setting Goals for Your Website

Posted on August 11, 2011 in Web design by Dmitry Ozik

Without goals we wouldn't have the Empire State Building, the light bulb or man-sized hamster wheels. Like most other worthy endeavors, goals are an essential part of designing websites that get results.

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The 3 Secrets to Everlasting SEO

Posted on March 23, 2011 in Search Engine Optimization by Brendan McCrain

I know that a lot of companies are playing the keep-up game with their search engine optimization. I also know of a lot of experts, strategists, consultants or whatever they call themselves, who are still pushing cheap tactics that quickly boost page rank but inevitably get spanked by Google. Twitter is chirping with SEO Jedis that can't figure out why their keyword-stuffed landing pages dropped in rank. But the problem is simple.

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