Does a Blog Spell Success for a Medical Practice?

Posted on March 03, 2012 in Content strategy by Dmitry Ozik

That folks is a very good question and it's one we get asked nearly every day. Usually we tell our clients the same basic things: a blog works if you're consistent, it works if you're talking to and about your market (instead of about yourself), and it works if you're willing to work it.

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Sofionik Launches Medical Practice Specialty

Posted on January 30, 2012 in Web design by Sofionik

It's a New Year (some say it's the last) and Sofionik is kicking off a whole lot of new and awesome things for us, for our clients and for our blog readers. Perhaps the biggest venture of 2012 is Sofionik's new Content Marketing for Medical Practices program, a multi-pronged design and publishing project to bring the tried and true techniques of SEO and content marketing to our clients and friends with healing in their heart and empty chairs in the lobby.

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Why You Need More Than Just a Greatly Designed Website to Attract New Customers

Posted on January 03, 2012 in Content strategy by Brendan McCrain

For a while now, Sofionik has specialized in crafting usable, findable websites that rank well in search engines and include a host of features that make doing business online as easy as it should be. For the last year, we've been specializing in something else as well: content marketing.

Don't know what that is? That's cool, a lot of business owners don't. In fact, we've noticed it's sometimes a little bit difficult to communicate the importance of content marketing, especially to clients who haven't marketed on the web before.

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Why You Should Let Your Kids Play With Your iPhone

Posted on October 30, 2011 in Culture by Dmitry Ozik

My son taught me a very important lesson this week. He was playing with his toys the way 2-year olds do, pushing and pulling things that aren't meant to be pushed and pulled, mashing every button out of order and generally using them in ways not originally intended. There was nothing wrong with the way he was playing, he wasn't sticking things in light sockets or trying to eat them, but I found myself saying “that's not how you play with these toys,” and trying to correct him. As an experienced toy-player myself I was calling his approach wrong because it didn't fit into my experience.

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3 Steps to SEO a Website Without Content or Design

Posted on October 24, 2011 in Search Engine Optimization by Dmitry Ozik

Today we're going to show you how to optimize a site that doesn't have compelling content or engaging design.

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Sofionik Tribute to Steve Jobs

Posted on October 06, 2011 in Culture by Dmitry Ozik

Right now you can find anything you ever wanted to know about Steve Jobs, his accomplishments and his legacy, but we at Sofionik wanted to take some time and talk about how he and his work have inspired us over the years.

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Designed for Success II: Crafting Content for Effective Marketing

Posted on September 06, 2011 in Design process by Brendan McCrain

In the last part of our Designed for Success series, we talked about setting goals as the foundation for an awesome website. Once you know what you need the site to do, it's time to start crafting a unique message that compels visitors to become buyers, and customers to become brand loyalists.

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Designed for Success: Setting Goals for Your Website

Posted on August 11, 2011 in Web design by Dmitry Ozik

Without goals we wouldn't have the Empire State Building, the light bulb or man-sized hamster wheels. Like most other worthy endeavors, goals are an essential part of designing websites that get results.

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Communication: Making Websites Great Since Forever

Posted on June 17, 2011 in Client relations by Dmitry Ozik

Communication is the foundation on which successful projects are built. We can’t work without it, too much of it hinders projects, but when you do it right the results can be amazing. Projects that start with good communication will run smoother, finish closer to the original timeline (notice I say closer) and leave everyone feeling a lot happier about working together in the future.

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Website Optimization: the Art of Making Websites Awesome

Posted on May 20, 2011 in Search Engine Optimization by Dmitry Ozik

There's nothing we love more than a client with a boring website. It gives us a chance to do what we do best: design a site from the ground up to boost visibility, drive traffic and make money. Exterior Crew's website wasn't doing any of these things and they decided it was time for a change. “Optimize this bad boy,” they said, and we obliged.

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