Articles by: Dmitry Ozik

Responsive Web Design and the Future of Small Business Web Marketing

Posted on March 13, 2013 in Web design by Dmitry Ozik

Trying to read a website on a phone is like a game of roulette, sometimes you win, most of the time you lose. More often than not I find myself getting so frustrated that I give up all together and look for a better alternative. I know I am not the only one whose blood pressure goes up when the visit a site and see text so small it looks like abstract art. It was last year that I started seeing something called Responsive Web Design (RDW) on my mobile devices.

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Trading Hot Air for Wisdom

Posted on December 07, 2012 in Design process by Dmitry Ozik

Ever look back at old photos and wonder to yourself, ‘Why did I ever think I looked good in that outfit!’ Well business’ have these same moments. Every time I look back at our old logo I think wow, I cannot believe how far we have come. At the time our old logo was fine, it did its job. But just as people’s tastes mature, our have too. We learned a lot through this change and we thought we would share what we learned.

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How to Build a Successful Contractor’s Website

Posted on May 09, 2012 in Web design by Dmitry Ozik

Since 2010, Sofionik has specialized in building websites for Seattle-area remodeling contractors, landscapers, electricians and hardwood installers. We take pride in crafting engaging contractor's websites that stand-out from the cookie-cutter sites we typically find dominating the top of the search results page.

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Does a Blog Spell Success for a Medical Practice?

Posted on March 03, 2012 in Content strategy by Dmitry Ozik

That folks is a very good question and it's one we get asked nearly every day. Usually we tell our clients the same basic things: a blog works if you're consistent, it works if you're talking to and about your market (instead of about yourself), and it works if you're willing to work it.

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Why You Should Let Your Kids Play With Your iPhone

Posted on October 30, 2011 in Culture by Dmitry Ozik

My son taught me a very important lesson this week. He was playing with his toys the way 2-year olds do, pushing and pulling things that aren't meant to be pushed and pulled, mashing every button out of order and generally using them in ways not originally intended. There was nothing wrong with the way he was playing, he wasn't sticking things in light sockets or trying to eat them, but I found myself saying “that's not how you play with these toys,” and trying to correct him. As an experienced toy-player myself I was calling his approach wrong because it didn't fit into my experience.

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3 Steps to SEO a Website Without Content or Design

Posted on October 24, 2011 in Search Engine Optimization by Dmitry Ozik

Today we're going to show you how to optimize a site that doesn't have compelling content or engaging design.

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Sofionik Tribute to Steve Jobs

Posted on October 06, 2011 in Culture by Dmitry Ozik

Right now you can find anything you ever wanted to know about Steve Jobs, his accomplishments and his legacy, but we at Sofionik wanted to take some time and talk about how he and his work have inspired us over the years.

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Designed for Success: Setting Goals for Your Website

Posted on August 11, 2011 in Web design by Dmitry Ozik

Without goals we wouldn't have the Empire State Building, the light bulb or man-sized hamster wheels. Like most other worthy endeavors, goals are an essential part of designing websites that get results.

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Communication: Making Websites Great Since Forever

Posted on June 17, 2011 in Client relations by Dmitry Ozik

Communication is the foundation on which successful projects are built. We can’t work without it, too much of it hinders projects, but when you do it right the results can be amazing. Projects that start with good communication will run smoother, finish closer to the original timeline (notice I say closer) and leave everyone feeling a lot happier about working together in the future.

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Website Optimization: the Art of Making Websites Awesome

Posted on May 20, 2011 in Search Engine Optimization by Dmitry Ozik

There's nothing we love more than a client with a boring website. It gives us a chance to do what we do best: design a site from the ground up to boost visibility, drive traffic and make money. Exterior Crew's website wasn't doing any of these things and they decided it was time for a change. “Optimize this bad boy,” they said, and we obliged.

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