Blog

Articles by: Brendan McCrain

Google+ For Physicians

Posted on March 30, 2012 in Social media by Brendan McCrain

Once in a while we come across other well-written, super-useful blogs that we think you’ll love, like this post from our friend Katie Matlack over at Software Advice.

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Why You Need More Than Just a Greatly Designed Website to Attract New Customers

Posted on January 03, 2012 in Content strategy by Brendan McCrain

For a while now, Sofionik has specialized in crafting usable, findable websites that rank well in search engines and include a host of features that make doing business online as easy as it should be. For the last year, we've been specializing in something else as well: content marketing.

Don't know what that is? That's cool, a lot of business owners don't. In fact, we've noticed it's sometimes a little bit difficult to communicate the importance of content marketing, especially to clients who haven't marketed on the web before.

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Designed for Success II: Crafting Content for Effective Marketing

Posted on September 06, 2011 in Design process by Brendan McCrain

In the last part of our Designed for Success series, we talked about setting goals as the foundation for an awesome website. Once you know what you need the site to do, it's time to start crafting a unique message that compels visitors to become buyers, and customers to become brand loyalists.

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The 3 Secrets to Everlasting SEO

Posted on March 23, 2011 in Search Engine Optimization by Brendan McCrain

I know that a lot of companies are playing the keep-up game with their search engine optimization. I also know of a lot of experts, strategists, consultants or whatever they call themselves, who are still pushing cheap tactics that quickly boost page rank but inevitably get spanked by Google. Twitter is chirping with SEO Jedis that can't figure out why their keyword-stuffed landing pages dropped in rank. But the problem is simple.

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Does Content Matter?

Posted on February 11, 2011 in Content strategy by Brendan McCrain

The short answer is yes. Content matters. Thoughtful design is important, functionality is necessary for users to get what they need from your site. Search engine rankings will attract visitors. But content is what will keep them there. Content can inspire and compel. Content can entertain and educate, building trust and confidence in your expertise and authority in your industry.

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