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Recent Identity Work

Posted on September 04, 2013 in Design process by Dmitry Ozik

A great logo can convey many things: professionalism, experience, creativity, compassion, integrity, and even a sense of humor. A bad logo says you didn't make the time or the effort to do it well.

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Why I Don't Like the Internet

Posted on April 25, 2013 in Culture by Travis Nesse

Confessions are funny things, altogether frightening, yet full of relief, however in a way they set us free. So here goes my confession; I don’t really like the Internet. There, I said it, gulp, oh my here we go.

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The Value of Marketing to Small and Mid-Sized Business

Posted on April 10, 2013 in Content strategy by Travis Nesse

Today’s marketing scene is a complex operation that many small and mid-size businesses do not have the time and resources to cultivate. As a result many companies are turning to white-label marketing solutions to help them get an edge on the competition.

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Marketing Automation — The Web Gets More Personal

Posted on March 27, 2013 in Content strategy by Travis Nesse

The Internet has opened new doors for finding services and products, but has made things rather impersonal; enter Content Marketing Automation (CMA). Read more to learn how CMA is shaping the way websites interact with people.

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Responsive Web Design and the Future of Small Business Web Marketing

Posted on March 13, 2013 in Web design by Dmitry Ozik

Trying to read a website on a phone is like a game of roulette, sometimes you win, most of the time you lose. More often than not I find myself getting so frustrated that I give up all together and look for a better alternative. I know I am not the only one whose blood pressure goes up when the visit a site and see text so small it looks like abstract art. It was last year that I started seeing something called Responsive Web Design (RDW) on my mobile devices.

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Trading Hot Air for Wisdom

Posted on December 07, 2012 in Design process by Dmitry Ozik

Ever look back at old photos and wonder to yourself, ‘Why did I ever think I looked good in that outfit!’ Well business’ have these same moments. Every time I look back at our old logo I think wow, I cannot believe how far we have come. At the time our old logo was fine, it did its job. But just as people’s tastes mature, our have too. We learned a lot through this change and we thought we would share what we learned.

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Managing Your Hardrive with Daisy Disk

Posted on November 29, 2012 in Your digital life by Travis Nesse

Just the other day I was downloading a season of the Office onto my Macbook Air when a warning popped onto my screen uninvited. ‘Your Hard Disk is Almost Full’ it informed me. This left me a little bewildered since my Air is my portable machine devoid of much of my digital life.

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Five Things Your Content Needs to Do For You

Posted on October 12, 2012 in Content strategy by Travis Nesse

We were greatly concerned with the lack of quality web content, and instead of standing by and complaining, we picked up arms and decided to make a stand for making quality content available to everyone. To start this process we created a checklist of things we find to be essential for creating quality content that visitors find informative and relevant.

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How to Brew a Good Cup of Coffee

Posted on October 03, 2012 in Culture by Travis Nesse

No one needs to convince me of the power of coffee. Living in Seattle you cannot walk a block without seeing at least one cafe a buzz with customers seeking a boost of caffeine to jump start their day. We at Sofionik love working together, mug in hand at Caffé Rococo in downtown Kirkland. However, in an effort to pursue economic sustainability, we also brew our own coffee at home, and thought we should share some of our hard earned tips and tricks with you.

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How to Build a Successful Contractor's Website

Posted on May 09, 2012 in Web design by Dmitry Ozik

Since 2010, Sofionik has specialized in building websites for Seattle-area remodeling contractors, landscapers, electricians and hardwood installers. We take pride in crafting engaging contractor's websites that stand-out from the cookie-cutter sites we typically find dominating the top of the search results page.

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