Once in a while we come across other well-written, super-useful blogs that we think you’ll love, like this post from our friend Katie Matlack over at Software Advice.

That folks is a very good question and it's one we get asked nearly every day. Usually we tell our clients the same basic things: a blog works if you're consistent, it works if you're talking to and about your market (instead of about yourself), and it works if you're willing to work it.

It's a New Year (some say it's the last) and Sofionik is kicking off a whole lot of new and awesome things for us, for our clients and for our blog readers. Perhaps the biggest venture of 2012 is Sofionik's new Content Marketing for Medical Practices program, a multi-pronged design and publishing project to bring the tried and true techniques of SEO and content marketing to our clients and friends with healing in their heart and empty chairs in the lobby.

For a while now, Sofionik has specialized in crafting usable, findable websites that rank well in search engines and include a host of features that make doing business online as easy as it should be. For the last year, we've been specializing in something else as well: content marketing.

Don't know what that is? That's cool, a lot of business owners don't. In fact, we've noticed it's sometimes a little bit difficult to communicate the importance of content marketing, especially to clients who haven't marketed on the web before.

My son taught me a very important lesson this week. He was playing with his toys the way 2-year olds do, pushing and pulling things that aren't meant to be pushed and pulled, mashing every button out of order and generally using them in ways not originally intended. There was nothing wrong with the way he was playing, he wasn't sticking things in light sockets or trying to eat them, but I found myself saying "that's not how you play with these toys," and trying to correct him. As an experienced toy-player myself I was calling his approach wrong because it didn't fit into my experience.

Today we're going to show you how to optimize a site that doesn't have compelling content or engaging design.

Step 1. Fly to the Middle East.

Step 2. Search around in the desert for the cave where Aladdin found the genie in the lamp.

Step 3. Ask the genie for a #1 ranking on Google.

Right now you can find anything you ever wanted to know about Steve Jobs, his accomplishments and his legacy, but we at Sofionik wanted to take some time and talk about how he and his work have inspired us over the years.

In the last part of our Designed for Success series, we talked about setting goals as the foundation for an awesome website. Once you know what you need the site to do, it's time to start crafting a unique message that compels visitors to become buyers, and customers to become brand loyalists.

Without goals we wouldn't have the Empire State Building, the light bulb or man-sized hamster wheels. Like most other worthy endeavors, goals are an essential part of designing websites that get results.